Leslie Beth Herbert, PhD
Portfolio | LinkedIn | Publications and Patents
LB is a scrappy and adaptable creative problem solver – with an architect mindset for relationships and programs that deliver innovative customer-centric products and services.
As a dynamic leader with 20+ years of building and operationalizing research and design programs – from corporations in transformation to start-ups – LB has been a change agent, increased team productivity and morale, and served as a fearless voice for customers, patients, and employees through UX and CX research.
Having led multi-disciplinary teams on the client side for brands such as Kodak, City Electric Supply, Symantec, and PepsiCo, as well as serving a variety of verticals and clients on the agency side at Health Union, Sentier Strategic Resources, Bottle Rocket Studios, and MEplusYOU/imc2, each experience has put more tools in her toolbox for tackling new challenges.
Industry experience includes healthcare, pharma, eCommerce, retail, CPG, hospitality, software, electronics, media, and telecommunications.
Career Highlights
- Facilitated four research and design organizations, spanning from start-ups to global enterprises by utilizing expert knowledge in insights, UX, and CX research disciplines
- Enabled a Fortune 500 company in delivering award-winning user interaction design and research for consumer photo devices and systems while heading a high-performing team and innovative programs
- Led the successful refresh of a large department store’s online experience and in-store digital touchpoints to yield an easy-to-use, accessible user experience, along with a stronger brand presence during its digital transformation
- Succeeded in driving monthly savings of $5K+ by developing and overseeing customer research panels for multiple prominent retailers, enabling rapid insights generation and eliminating reliance on third-party recruitment vendors
- Architected data collection, analysis, and reporting of an annual in-depth research study for over 30 healthcare conditions, along with re-architecting to streamline recruitment and reporting for meeting organizational challenges, along with reducing internal and external resource utilization
- Anyone who knows LB will find it funny that 1 of her patents is a digital to-do list based on DPOF data
Curious if Terrierworks might be a fit?
LB@Terrierworks.com
We look forward to chatting with you to learn more about how we can help