UX & CX Research
Gather feedback and insights from users or customers, via a variety of methods (e.g., surveys, interviews, UT, etc.) to improve their overall experience.
* UX research investigates users’ engagement with a product or service
* CX research examines the overall customer experience with a company, product, or service
UX and CX research helps to ensure that a product or service will meet customers’ needs and expectations, ultimately driving better results for the business.
Consumer Insights & Market Research
Perform quantitative, qualitative, and/or mixed research methods to gain a deeper understanding of customers and competitors to feed insights into the organization’s decision-making.
* Needs
* Behavior
* Preferences
* Attitudes
* Trends
Insights and MR are essential steps for businesses looking to stay competitive and succeed in today’s fast-paced marketplace.
Research Operations
Build, support, and streamline the research process to ensure efficiency and accuracy.
* Project management
* Data collection
* Panel creation and management
* Quality control
* Analysis
* Reporting
* Findings presentations or papers
*Integration of AI into the research process
Helps to identify improvement areas for increasing team productivity, data quality, and outcomes.
