Leveraging years of experience using qualitative, quantitative, and mixed research methods
Selecting the appropriate methodology for your research goals and questions, as well as for your budget, time, and audience
Delivering insights in a format that works for your team – from written reports to engaging workshops
In-depth Interviews
Conducted online, on the phone, or in-person to gather in-depth insights from the target audience. Allows for probing into the “why’s” behind analytical and survey data.
Surveys
Gathers a larger amount of data from the audience in a short amount of time. Can be reflective of attitudes and experience, or in-line to gather feedback during an experience.
Heuristic Review
Yields an analysis of the usability strengths and weaknesses of a product or experience. May also identify delighters (or detractors) and accessibility issues.
Usability Testing
Conducted online or in-person to gather user feedback and to validate design decisions prior to implementation. Can be conducted iteratively, updating the design as the testing progresses to nail down the design.
Ethnography/Site Visits
Observes and engages with the audience in their actual usage environment to uncover unmet needs, areas of frustration, and usability issues that are often unspoken but can be observed.
Analytics
Analyze gathered data surrounding user behaviors to understand areas of user success and where where potential bottlenecks exist. May be used in A/B testing of design variations for site optimization.
Journey Maps
Leverages insights to visualize the user experience with a brand’s touchpoints from start to finish, uncovering moments of friction and areas of opportunity.
Persona Creation
Personas distill research insights into profiles that represent core users, bringing the users and their needs and behaviors to life for your product team.
Online Communities
Creation and fostering of a digital community that provides an avenue for customers to have a voice, whether it be for new products or ongoing engagement.
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